In February 2026, social media had changed permanently. Algorithms no longer reward vanity metrics. Likes mean little.Follower count means less. What actually drives reach now? Comments.Saves.Shares.Meaningful conversations. Platforms are aggressively prioritising real engagement and authentic interaction. For SMEs across India, this shift is powerful. You don’t need massive budgets.You don’t need celebrity influencers.You don’t need […]
