It’s imperative in today’s digital world to know how users engage with your website or app. For years, Universal Analytics (UA) was the choice platform for analysts and marketers. But with the evolution of technology and people’s expectations of privacy, Google changed this by introducing Google Analytics 4 (GA4) — a next-generation analytics platform designed […]
5 Telling Signs Your Business Website Needs a Revamp Your website tends to be the very first impression that prospective customers have of your company. It also serves as your 24/7 storefront, sales generator, and brand ambassador all rolled into one. But as technology, design trends, and user behavior change, even the most wonderful websites […]