There has been a sea change in performance marketing over the past few years, but nothing has hastened this transformation as much as artificial intelligence. Today, AI isn’t just some über-trendy add-on but rather the backbone of modern marketing operations: from managing campaigns to analyzing audiences, writing ad copy to forecasting ROAS (return on ad […]
Over the last ten years, D2C brands have fundamentally reshaped how consumers discover, consider, and buy any product. Given the explosion of e-commerce and digital marketing tools, it’s simpler than ever before for rising brands to connect customers directly, bypassing traditional methods of product distribution. But this also means that the competition is fierce and […]